IMI is a full-service marketing research company helping clients obtain practical information for business decisions in:
– Customer Satisfaction and Loyalty
– Brand Management
– New Product Research
– Employee Satisfaction
– Customer Retention, Lost Customer and Win- Back strategies
We conduct surveys using every quantitative methodology including online, telephone, IVR and mail. In addition to tried-and-true qualitative research methodologies, our moderators and expert interviewers use state-of-the-art tools for online focus groups and in-depth interviews. IMI also offers a true hybrid solution for integrating quantitative and qualitatative research methods that is extremely effective and very affordable.
We have been successfully providing highest quality of service, helping companies:
– Understand the behavior of their current customers, lost customers, potential customers, and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty.
– Develop brand strategies that effectively support their identity and positioning, capitalizing on our years of client-side brand management and brand research experience.
– Identify unmet consumer and business-to-business needs, screen concepts and plan for marketing communications to support the successful launch of new products using our decades of experience in new product development across a wide variety of industries.
We are dedicated to providing personalized project management and our staff is committed to exceeding our clients' expectations.