Many companies want to provide mobile apps for their customers just for the sake of it. They have no idea as to why and how they are to be built. There is no defined goal and missing the mobile strategy which in many cases leads to the failure of mobile apps.

A few things to keep in mind before developing apps:

1. Stand Out Of Crowd – Let’s be practical, who needs yet another flashlight app? Come up with something which no one has heard of before and this will help to make your app different. Although, it’s not an easy task, you need to create a strategy and study your competitors. Check all the glitches of their apps and avoid making those mistakes.

2. Simple User Interface – Make sure to have a simple and non-complicated user-interface. If the users take time to understand the app, chances are that you will lose them.

3. Social Media – It is important to make it easy for consumers to interact with application using Facebook or Twitter accounts. Make it easy for them to share with their friends. This also helps to get free publicity!

So, instead of thinking mobile app as discrete projects for your business, it’s time to think them as extensions of the infrastructure.