During the initial Panda release in 2011, Google posted 23 questions (seen below) that provide insight into how it assesses the quality of a web page or articles with respect to search ranking. Website owners should ask these questions when creating new web page content or when evaluating current content, to ensure it qualifies as “high quality.”

In this article, I explain how Google assesses website quality and how the new version impacts your website’s ranking. I also provide a list of questions that you should ask to ensure your site meets the quality standards.