Folks these days, I get this question a lot. Facebook is entirely different from Google AdWords. It’s important to understand some of the differences before you get started. Facebook provides a lot of fantastic opportunities for online marketers, but there are also a lot of pitfalls. Here are some guidelines that can help you get
Many companies want to provide mobile apps for their customers just for the sake of it. They have no idea as to why and how they are to be built. There is no defined goal and missing the mobile strategy which in many cases leads to the failure of mobile apps. A few things to
Authority Matters More Than Ever The major focus of Penguin is on backlinks and the manner in which websites garner “link juice” to increase Page Rank. Specifically, Penguin places more of an emphasis on the reputation and quality of a site that’s linking to your specific domain rather than the sheer number of links that
Marketing firms keep unveiling new and creative solutions to make use of 3D technology of their promotions and campaigns; an area which has received notable focus during the past 12 months is 3D Projection Mapping. Just like something out of a crazy fantasy, buildings are now able to be fully transformed as a result of the
When you are developing a website for your business it’s highly likely that you know exactly the kind of look you want even if you’re no website design expert. There are websites that are a joy to navigate and others which seem purposefully designed to annoy and frustrate. Some simply look stunning from the home
Many Businesses would need to promote and market their product, company and Brand but the question arises, How? Is TV, Print or Web been the only option left. Well let’s see, in today’s fast paced world although I would say a moving world we all have one or the other technology in our access, one
1. Multi Channel Funnel First touch, last touch, which touch matters the most? In the old (v4) version of Google Analytics, it didn’t matter, because all you got was the last touch. Before multi-channel funnels, you could spent a lot of money on paid advertising, but if the visitor converted by typing something into an
1. Advertise in an Email Newsletter. Some of the best buys are small text ads in email newsletters targeted at audiences likely to be interested in your products or services. Many small publishers aren’t sophisticated about advertising and offer very attractive rates. More effective (and more expensive) is to send out an appropriate solo email to
An effective website design must be simple, have the capability to retain online clients and also make them return regularly. For your business website design to be contemporary and efficient, follow these tips:1. Select suitable typography options:Select typography options that coordinate with your website’s theme. 2013 is predicted to be a year of excellent typography
Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about. This approach is called “search engine optimization,” abbreviated